There are half a million words in the English language—give or take. With so many choices, why, oh why, are job seekers using the same dozen over and over. And worse, yet, using them in the same way.

Goal oriented. Results oriented. Highly accomplished. High performing. Team player. Hard worker. Responsible for. Blah, blah, blah.

Seriously people. You’re putting the recruiters and hiring managers TO SLEEP. Maybe that’s your goal. Maybe you’re trying to be just like everyone else in the job market. Maybe you’re just an average Joe, showing up every day to collect a paycheck. If not, when it comes to the job search, you’re doing it WRONG!

I’ll bet you have a unique selling proposition. You’re a star among your peers. You rock it in the workplace. Managers praise you. Co-workers want to BE you.

So why aren’t you telling your unique story with some flair? Why aren’t you highlighting your accomplishments with stronger language? Why is your professional brand so blah?????

I know why. It’s HARD. Hard to brag about yourself. Hard to find time to give your resume, cover letter, and LinkedIn profile the attention it deserves. Hard to find the right words. But if you don’t get recruiters and hiring managers to notice you and say “wow’, instead of “yawn” you could end up stuck, underpaid, unchallenged, unemployed, and just plain miserable.

So, do something to help yourself and your future. When it comes to your professional brand and your job search—take the time to do it well or find a professional to help you. Either way, you’ll be very happy you did.

#jobsearch, #resume, #coverletter, #interviewprep, #career coach